As we celebrate 40th anniversary of Sesame Street, it’s nice to know we still have some things to learn from our friends, even Bert and Ernie.

In the offices of ArchBalt over the past few days and weeks, we’ve been sweating evangelization on a slightly more intentional level.  (Surely more about that will  show up on this site over the next few month. won’t it??  Yes, it probably will, but don’t call me Shirley.)

Anyway, we have been called to be fishers of men.  And we think it might be about programs, technology and tools, techniques, and other such stuff.

Me, however, I think Ernie just might be onto something here.

Heeeeeerrrreee, fishee, fishee, fishee!!!