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The Catholic YM Blog has been referred to as "the 411 of Catholic Youth Ministry." Your blogger is D. Scott Miller, director of the Division of Youth and Young Adult Ministry for the Archdiocese of Baltimore... Read more...
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The phrase “It’s a Kodak Moment” was used to describe a moment where you wanted to take a picture (using Kodak film, of course) to capture the image of a momentous event… No longer.
Kodak recently declared bankruptcy. It was once one of the most trusted brands for consumers, having held a market share in excess of 90 percent. Yet, Kodak mistook America’s century-long love affair with its products as a sign of market permanency and, therefore, missed the fact that camera phones, flip cameras and online sharing would erode its brand and render it irrelevant.
Are there elements of youth ministry that we have held in an overly long love affair, stuff which elicits our emotional tug like ninja turtles?
Meanwhile, is there stuff which is eroding our brand and quickly rendering us irrelevant. The “Kodak moment” reference might be out of date, but let’s be sure that our profession is not.
Great throwback post. Took me back to my childhood. It is really sad to me that Kodak failed to move with the market. We have alot of Kodak employees in my area. Most of whom have had to transition to a new job (luckily they all found them). I have been doing a lot of reflection branding in the Church over the last few months, and the concept really has a ton of implications. We need to really look at how we are presenting our message, while simultaneously get making sure how we present it does not overwhelm why we present it.
Great post brother.
Comment by Tony Vasinda — Monday, June 11, 2012 @ 1:14 pm
Seven years ago, the camera-phone hardly registered. Indeed, on 17 June 2003, some idiot wrote in the Guardian that the low take-up of those newfangled 3G phones with their built-in cameras, launched two months previously, could be ascribed to the fact that “it’s not immediately clear what they’re for, and that mystery is not sufficiently seductive to make many of us shell out”. The writer all but argued that camera-phones were destined for the technological knacker’s yard, like Sinclair C5s, the Securi-Gnome and NiteMates slippers with their built-in headlights (all real products). With the benefit of hindsight, let me admit what a bonehead I was to write that…
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Comment by Darcy Almgren — Tuesday, March 12, 2013 @ 1:58 am